There are many beginners in the virtual world that may find words such as CRM, PPC, retargeting, CRO, iBeacons and other stuffs that are out of their vocabulary. This is a usual case especially to those who are not in the field. But with the help of various resources, these terms are now within reach. We will not take all this word in this article; we will just focus in the CRM
It is hard to remember specific information, isn’t it? You can’t even remember the birthdays of all members of your family lineage. If you haven’t managed to remember each one, the tendency is that they might get mad at you. But what is its connection with CRM? What do we mean by CRM?
So what is CRM?
CRM or Customer Relationship Management is a way of managing business-costumer interactions. CRM is systems that identify costumers and gather their personal information. This information was stored in a system for security so one can have an easy access in their costumer’s needs and wants. It goes the same with remembering birthdays of your loved ones. You can have a more personal relationship with them that may result to a higher rate of sale.
Everyone wants to get attention from those they are trying to communicate. If you are a costumer, you want to be given attention by the company you engaged with. This is the main reason, whether you are a small or big scale businessman, to make use of the system. If you are still in a small scale business, you might still be able to address the needs of your clients.
For example, you have 10 clients, then it is still possible to know what they want and need and you still can give them enough time. But businesses are meant to progress, what if suddenly it became a big business and you got many costumers, would the situation still be the same? Of course it will not. You are now going to deal with many costumer, thus dividing your time with them is a great task.
Aside from that, you also need to keep information such as their contact information, e-mails and order and if it comes in great number then you might forgotten some, especially those who has less budget. CRM will then do the work. This system will automate, organize, and synchronize all factors concerning your costumers. It will help you in marketing, sales, customer service, and technical support thus giving you more time to deal with other important matters of your business. CRM will give you assurance with your existing customers and can even give you prospective clients.
Aside from those, CRM will also provide you reports about the present status of your business, thus giving you opportunity to plan and forecast the future. You can also see your company’s complete history-how your company interact with its client, giving you guide on dealing to your future customers. You can also have report if there are things which went wrong.